【緣起】Origin

本校有感於近年來國際時尚美學與品牌創新管理之潮流與趨勢，及國人對形象美學之重視，故於102學年度提出設立本學程之構想，並於本校相關會議中通過並報請教育部核備通過，並正式於104學年度起正式對外招生。

With the ever-evolving trends in the international fashion and beauty industry, along with the growing significance of brand management, society is placing increasing emphasis on both personal and corporate image. In response to this trend, Kainan University (KNU) proposed the establishment of a corresponding degree program in 2013, gaining support in administrative meetings. The proposal was later approved by the Ministry of Education, and the Degree Program of Image and Fashion Management began enrolling students in 2015.

【教育目標】Goals

著重於影視梳化、展演與形象管理，公關與品牌管理，培養將知識技能應用在商業上的形象管理專業人才。

This degree program emphasizes film and television grooming, performance, public relations, and image management, aiming to equip students with the essential knowledge and skills in business image management.

【職涯發展】Career Development

形象產業在全球的新創發展已蔚為風潮，尤其在歐美等地，全力激發美感經濟力量。因此在流行趨勢的引領之下，促使業界對形象設計重新定位，對個人形象需求更加重視。在這個講求個人風格的時代，人們透過現代設計思維與美學的涵養展現個人形象。

「形象學程」旨在培養流行時尚與品牌美學等專業職能之人才，本學程將以「時尚與造型管理」與「形象公關與品牌管理」為課程設計之重點，養成學生專業的技能，並設計多元的課程內容，提升學生未來職涯發展之競爭力。同學就讀四年後畢業可獲得教育部頒發之藝術學士學位文憑。

Originating in America and Europe, innovations in image and fashion styling have become a global trend, driving the growth of the beauty economy. In response, both businesses and individuals are placing increasing emphasis on image design and positioning. In this era of personal styling, people express unique identities through modern design concepts and refined aesthetic sensibilities.

This degree program aims to cultivate professionals in image and fashion management, with a focus on corporate branding applications. A comprehensive curriculum covering fashion and styling management, as well as corporate image and branding strategies, equips students with a competitive edge in careers such as beauty and fashion design or public relations. Upon graduation, students will be awarded a Bachelor of Arts degree accredited by the Ministry of Education.